10 Years of Food Equipment Innovation

Dear Community, Partners, Clients and Team,

As I write this letter marking the 10th anniversary of Beedash, I feel an overwhelming sense of gratitude and pride. Reaching this milestone fills me with joy and deep satisfaction.

A decade ago, I saw a pressing need among small and mid-sized Food Equipment and Supply (FES) dealers. They lacked effective, streamlined, and accessible solutions for managing product information. This inspired the creation of Beedash. Today, we stand as a thriving company, built on that initial vision.

At the heart of Beedash is Corestack, our proprietary SaaS tool. Corestack simplifies and optimizes product data management for FES distributors. From humble beginnings with just a few catalog websites, we now host over 100 websites. We support more than 200 vendors and manage over 300,000 products.

Our commitment to helping small and mid-sized businesses in the FES industry has never wavered. Over the years, we’ve expanded our offerings. These now include a Product Information Management (PIM) system, Configure, Price, Quote (CPQ) software, and seamless website integration. These tools empower our clients to grow their businesses and compete effectively in the digital age.

While technology drives our solutions, our team is the heart of Beedash. I believe they are our greatest asset. Together, we’ve created a culture of innovation and customer focus. We solve workflow challenges and form lasting relationships with clients. At Beedash, we are more than a service provider—we are true partners in success.

As Beedash’s founder, I’ve had the privilege of guiding our journey. Developing our products, sharing insights at industry events, and tackling complex workflow designs have been deeply rewarding experiences.

Our marketing team also deserves recognition. They craft tailored digital strategies that fuel our growth. These strategies help clients reach their target audiences, connect with them, and achieve success.

Looking back, I feel immense gratitude for our team, clients, and partners. Your trust and support have inspired us to keep innovating and delivering excellence.

Looking ahead, our vision continues to evolve. We remain committed to simplifying product content management while expanding beyond online selling. With the launch of our CPQ SaaS tool and strategic integrations, we aim to become a comprehensive solution for the FES industry. This includes addressing offline needs as well.

As we step into the next decade, we are excited to broaden our offerings, diversify our services, and remain a trusted ally for small and mid-sized FES distributors.

Here’s to the next ten years of innovation, growth, and success!

With heartfelt appreciation,

Kari Whittemore
Founder & President, Beedash