The people behind Beedash.

Kari Whittemore founded Beedash on a simple observation: in foodservice equipment, the business runs on product data, and that data is only as useful as the way it is organized. She brings nearly three decades of advising companies on strategy and operations, and has designed and built software and websites since 2008. Her specialty is the work behind every screen: building the data structures that keep hundreds of thousands of products accurate, consistent and easy to sell from. That work is the foundation of the catalog dealers rely on, and of the rest of Beedash, from pricing and quotes to orders and websites. Kari also brings a background in finance, growth strategy and team building.

Austin is instrumental in cultivating and sustaining robust relationships with a diverse range of stakeholders, including customers, buying groups, and suppliers. He is highly valued for his ability to establish trust, foster communication, and negotiate beneficial agreements with these key partners. Through his efforts, Austin has helped to position the company as a reliable and trusted partner in the industry, contributing to its continued growth and success. Additionally, his expertise in data visualization and reporting has proven invaluable in analyzing and optimizing these relationships for maximum impact.

Sarah-Rose Simeone leads Partnerships & Growth at Beedash, building relationships with manufacturers, buying groups, and channel partners across the industry. She comes from a background in foodservice equipment and supplies distribution, where she led category growth initiatives at multi-channel dealers, giving her a firsthand view of what partners need from both ends of the relationship. She focuses on turning that understanding into collaborations where everyone grows together, positioning Beedash as a trusted partner for manufacturers and buying groups alike.

Nic Monette leads growth at Beedash and is usually the first person a dealer talks to. He helps foodservice equipment dealers see how Beedash fits the way they already sell, then stays with them as they put it to work, so they get the full value from it. Nic joined Beedash in 2015 in sales, helping dealers bring their catalogs online and sell more through them. He is a familiar face at the industry's trade shows and buying group events, where many of his dealer relationships began.

Andrea Wigginton spearheads our quest for innovation, guiding our SaaS solutions and web development projects to new heights. With a rich background in product and project management, Andrea expertly blends strategic vision with operational excellence, ensuring our technology not only meets but exceeds market demands. Her leadership is pivotal in driving Beedash's products forward, embodying our commitment to quality and innovation.

Angie Nelson manages the Beedash product catalog, the library of manufacturer products that dealers sell from. She keeps that data accurate and growing, and works with the development team on the filters and categories dealers use to find products. Angie is also the main point of contact for Beedash's manufacturer and supplier partners, from bringing new partners onto the platform to keeping those relationships strong, and she shares a monthly update on what's new in the catalog.

Tim Monette is Beedash's controller. He oversees all of the company's accounting, from the books and payroll to financial reporting, and leads planning, budgeting and forecasting. Tim joined Beedash in 2022 and has taken on more of its financial operations as the business has grown. He also builds software tools that clear the bottlenecks in the team's internal workflows, so the people running the business spend their time on decisions rather than manual work.

Randy Wigginton is a noted Silicon Valley software engineer and an engineering advisor to Beedash. He began his career in 1976 as employee number six at Apple Computer, where he helped with the circuit design, ROM software and read/write track-sector code for the Apple II, and was instrumental in creating MacWrite, Full Impact and dozens of other Mac applications. He has since spent his career making large systems fast and reliable: at eBay and PayPal, at Google, at Chegg, for twelve years at Square, and today at Block, the company behind Square.