An Online Presence is Essential for Small BusinessesIf you’ve ever questioned what benefits your foodservice equipment supply company gains from having an online presence, we’ve got a dozen simple answers. Let’s start with your customers. According to market researchers, roughly 90% of consumers conduct research on products and services on the Internet before making a purchase. Plus, many consumers report being hesitant about doing business with a company that doesn’t have an online presence. Thus, no website essentially means “no sale.” Other reasons having an online presence is essential...

Your restaurant equipment supply company undoubtedly runs a website as part of its marketing efforts. The website probably utilizes search engine optimization (SEO) to maximize its website’s reach. But is your company’s B2B SEO strategy effectively targeting the right market?If you did not know there is a difference between B2B SEO and B2C SEO, you should probably answer “no” to that question. If you answered “no,” you should read on to learn about the differences between the two. Then adopt a B2B SEO strategy for your restaurant equipment supply company.What’s the Diff, You Ask?From...

Display advertising is an excellent strategy for reaching consumers where they are to promote brand awareness and lead generation. Commonly compared to a digital billboard, display ads utilize media such as graphics or video to promote campaign goals. Display ads are seen every time we use the internet, and they populate across the web in a variety of formats.Now think: how often do you click on those ads? The answer for many is not often at all, and this begs the question: what makes display ads valuable for a business?While display ads tend to have a very low CTR (click through rate),...

 Display advertising is the savvy business owner’s modern medium to promote brand awareness and credibility. Commonly compared to a digital billboard, display ads utilize media such as graphics or video to promote campaign goals. Display ads are seen every time we use the internet, and they populate across the web in a variety of formats. Knowing where and how your ad will display on a network is critical to capture audience intent.What Is An Ad Network?An ad network refers to a collection of websites that sell space for commercial advertisers. A display ad network is the same...

Think of the ads that appear at the top or bottom of the screen in mobile apps and games. Or how about the ads which appear on the sidebar of social media and news sites across the internet– often showing you a product or service that you’ve viewed online recently. These are examples of display ads! Display ad is an umbrella term referring to all forms of graphic ads users see online. This form of advertising allows you to target specific audience segments where they are so that you always know you’re showcasing you display ads to ideal web users.Did You Know?The...

In the basics of Pay Per Click, we covered the basic concepts of expanding your brand through paid advertising efforts. This installment will cover three broad, yet crucial, tactics to consider when launching a Pay-Per-Click campaign.Pay-Per-Click (PPC) advertising is a model of internet marketing in which, advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.What is Organic Advertising? Unlike paid advertising, organic marketing focuses efforts on careful...

Formerly branded as “AdWords,” the recently rebranded “Google Ads” is a service that, at its core, provides better leads to businesses and sales teams than Organic Traffic can.PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it.PPC Health & ROIPPC ads’ with the highest...

Pay Per Click (PPC) ads are an essential piece of any digital marketing strategy. The concept is simple, advertisers pay each time their ad is clicked on by an end user. These campaigns can be run on many different platforms, however, the most important platform to utilize for advertising is Google. Google not only played a key role in the origin of PPC ads—but continue to be a leader in its innovation today.Looking to the future, PPC ads are constantly evolving with advancing technology resulting in several strategies and formats to deliver the most effective PPC advertisements to online...