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Using Google My Business to Benefit Your B2B Business

Expand Your Foodservice Equipment Supply Company’s Online Presence When someone types the name of your foodservice equipment supply company into Google’s search box, do you know what they might see on the search results page? Naturally, you hope they will see your FES business listed first, but unless your company’s name is somewhat unique, it might not be and could even turn up buried below other similar company names. Using Google My Business, you can easily fix this, improve your overall search engine results, and secure other B2B digital marketing benefits. In fact, if you use Google...

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GMB 303: Key to Insights

Understanding Your Audience GMB is a unified dashboard and portal where business owners can claim their business with Google, optimize their information, upload imagery, reply to reviews, create social media posts, and more. Along with store hours, an address, and a means of contact, there are a variety of other important business details you can include in your GMB profile. Optimization can and should include the following: ensuring your profile is up to date at least once a quarter and adding specifications to the attributes within your profile. With your information updated, you...

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GMB 202: Prioritize Profiles

GMB is Google’s native listing directory found on their search engine and map results. GMB represents one of the easiest ways for businesses to take control of how their business is featured across Google platforms. GMB is a unified dashboard and portal where business owners can claim their business, optimize their information, upload imagery, reply to reviews, create social media posts, and more. GMB Dashboard Profile Optimization Creating and maintaining a GMB profile is completely free to business owners, but the cost is spending time managing the advertised information. The...

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Google My Business 101: The Basics

Every business owner who wants to get discovered online, should utilize Google My Business. GMB is Google’s native listing directory found on their search engine and map results. GMB represents one of the easiest ways for businesses to take control of how their business is featured across Google platforms. Google My Business, is a unified dashboard and portal where business owners can claim their business, optimize their information, upload imagery, reply to reviews, create social media posts, and more. Google My Business is updated often and requires consistent management to yield the best...

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