Did you know that an astounding 93% of web experiences kick-off on a search engine, according to 2023 data? For foodservice equipment and supply dealers, the importance of standing out amidst the vast competition on the world’s most popular search engine, Google, is paramount. Considering Google processes over 8.2 billion searches monthly, it’s essential to comprehend how your business can appear among the top results and capture relevant traffic.

Expand Your Foodservice Equipment Supply Company’s Online PresenceWhen someone types the name of your foodservice equipment supply company into Google’s search box, do you know what they might see on the search results page? Naturally, you hope they will see your FES business listed first, but unless your company’s name is somewhat unique, it might not be and could even turn up buried below other similar company names.Using Google My Business, you can easily fix this, improve your overall search engine results, and secure other B2B digital marketing benefits. In fact, if you use...

Expand Your Foodservice Equipment Supply Customer EngagementIf your foodservice equipment supply company’s digital marketing efforts don’t include Facebook, you’re missing out on a valuable B2B marketing tool.How valuable, you ask?Well, let’s look at some of the latest Facebook numbers compiled by various market researchers:2.3 billion-plus—monthly active users.200 million—listed businesses.60 million—business pages.10 billion—number of messages sent between people and businesses on Facebook Messenger every month.3 million—businesses that actively advertise on...

An Online Presence is Essential for Small BusinessesIf you’ve ever questioned what benefits your foodservice equipment supply company gains from having an online presence, we’ve got a dozen simple answers. Let’s start with your customers. According to market researchers, roughly 90% of consumers conduct research on products and services on the Internet before making a purchase. Plus, many consumers report being hesitant about doing business with a company that doesn’t have an online presence. Thus, no website essentially means “no sale.” Other reasons having an online presence is...

Your restaurant equipment supply company undoubtedly runs a website as part of its marketing efforts. The website probably utilizes search engine optimization (SEO) to maximize its website’s reach. But is your company’s B2B SEO strategy effectively targeting the right market?If you did not know there is a difference between B2B SEO and B2C SEO, you should probably answer “no” to that question. If you answered “no,” you should read on to learn about the differences between the two. Then adopt a B2B SEO strategy for your restaurant equipment supply company.What’s the Diff, You...

What You KnowSocial media websites are great examples of high-quality, influential websites that Google and other search engines rely on for accurate information.Including relevant keywords in your social media profile and content can help strengthen SEO efforts by creating a unified language about your business across multiple online platforms.Social media engagement is measured by a range of metrics that could include the following:Shares or retweetsCommentsLikesFollowers and audience growthClick-throughsMentions (either tagged or untagged)Using branded hashtags...

There are many vantage points for discussing the value of social media for a business. At Beedash, we tend to focus on the SEO-value of social media for your business. Let’s take a closer look at what this means, and why your business should be leveraging the dynamic power of social media throughout the online landscape.Distinct goals for social media marketing can change from business to business. These unique goals can dictate the ways in which you decide to utilize social media.A key mission of your social media regardless of the content you choose to create is—to make it...

Understanding Your AudienceGMB is a unified dashboard and portal where business owners can claim their business with Google, optimize their information, upload imagery, reply to reviews, create social media posts, and more. Along with store hours, an address, and a means of contact, there are a variety of other important business details you can include in your GMB profile.Optimization can and should include the following: ensuring your profile is up to date at least once a quarter and adding specifications to the attributes within your profile. With your information...