Marketing Archives

Using Google My Business to Benefit Your B2B Business

Written by beedash on November 16, 2022. Posted in Google My Business, Marketing.

Expand Your Foodservice Equipment Supply Company’s Online PresenceWhen someone types the name of your foodservice equipment supply company into Google’s search box, do you know what they might see on the search results page? Naturally, you hope they will see your FES business listed first, but unless your company’s name is somewhat unique, it might not be and could even turn up buried below other similar company names.Using Google My Business, you can easily fix this, improve your overall search engine results, and secure other B2B digital marketing benefits. In fact, if you use Google...

Tips for Improving Your Digital Presence

Written by beedash on August 16, 2022. Posted in Digital Advertising, Marketing.

An Online Presence is Essential for Small BusinessesIf you’ve ever questioned what benefits your foodservice equipment supply company gains from having an online presence, we’ve got a dozen simple answers. Let’s start with your customers. According to market researchers, roughly 90% of consumers conduct research on products and services on the Internet before making a purchase. Plus, many consumers report being hesitant about doing business with a company that doesn’t have an online presence. Thus, no website essentially means “no sale.” Other reasons having an online presence is essential...

Is SEO Important for B2B Marketers?

Written by beedash on March 18, 2022. Posted in Digital Advertising, Marketing.

Your restaurant equipment supply company undoubtedly runs a website as part of its marketing efforts. The website probably utilizes search engine optimization (SEO) to maximize its website’s reach. But is your company’s B2B SEO strategy effectively targeting the right market?If you did not know there is a difference between B2B SEO and B2C SEO, you should probably answer “no” to that question. If you answered “no,” you should read on to learn about the differences between the two. Then adopt a B2B SEO strategy for your restaurant equipment supply company.What’s the Diff, You Ask?From...

photo of the GMB app open on a smartphone on pink background

GMB 303: Key to Insights

Written by beedash on October 22, 2021. Posted in Google My Business, Marketing.

Understanding Your AudienceGMB is a unified dashboard and portal where business owners can claim their business with Google, optimize their information, upload imagery, reply to reviews, create social media posts, and more. Along with store hours, an address, and a means of contact, there are a variety of other important business details you can include in your GMB profile.Optimization can and should include the following: ensuring your profile is up to date at least once a quarter and adding specifications to the attributes within your profile. With your information updated, you...

GMB 202: Prioritize Profiles

Written by beedash on October 22, 2021. Posted in Google My Business, Marketing.

GMB is Google’s native listing directory found on their search engine and map results. GMB represents one of the easiest ways for businesses to take control of how their business is featured across Google platforms. GMB is a unified dashboard and portal where business owners can claim their business, optimize their information, upload imagery, reply to reviews, create social media posts, and more.GMB DashboardProfile OptimizationCreating and maintaining a GMB profile is completely free to business owners, but the cost is spending time managing the advertised information. The...

Display Advertising 303: 3 Tips!

Written by beedash on October 22, 2021. Posted in Digital Advertising, Marketing.

Display advertising is an excellent strategy for reaching consumers where they are to promote brand awareness and lead generation. Commonly compared to a digital billboard, display ads utilize media such as graphics or video to promote campaign goals. Display ads are seen every time we use the internet, and they populate across the web in a variety of formats.Now think: how often do you click on those ads? The answer for many is not often at all, and this begs the question: what makes display ads valuable for a business?While display ads tend to have a very low CTR (click through rate),...