This growth is driven by rising takeout orders, shifting eating habits, and an expanding hotel industry. The need for environmentally friendly and sustainable equipment presents favorable growth prospects for the market. Strict consumer safety regulations also contribute to this positive outlook. For more details, check out this article.

Embracing Technological Advancements

The resilience of the FES industry over the past few years has shown that businesses must continuously adapt to changing landscapes. In 2024, leveraging technology to streamline processes and gain a competitive edge is crucial.

With 73% of Millennials involved in B2B purchasing decisions, there’s a pressing need for a modern perspective on traditional and online business practices. Engaging new buyers by creating a strong online presence is no longer optional—it’s essential.

How can your business get ahead in this saturated digital space?

Leveraging Rich Product Content with Corestack PIM in 2024

Rich product content plays a pivotal role in revealing the value of products by providing detailed and relevant information to buyers. Moreover, this content helps enhance visibility, capture interest, and encourage conversions. Here are the key components of rich product content:

• Product Descriptions: Detailed descriptions educate customers about the product’s features and benefits, making it easier for them to make informed purchasing decisions.
• Product Images: High-quality images from different angles and in various contexts enhance the visual appeal and provide a comprehensive view of the product.
• Product Variants: Information about different variants of a product helps customers find exactly what they need.
• Product Highlights: Short, bulleted lists of key product details make it easy for customers to grasp the main features at a glance.
• SEO Optimization: Metadata such as page titles, meta descriptions, and schema ensure that products are easily discoverable by search engines.

Integrating AI and Machine Learning

At Beedash, we harness the power of AI and machine learning to enhance product content. Our advanced tools analyze market trends and customer behavior to generate optimized product descriptions, titles, and metadata. As a result, this ensures that your product content is not only accurate and up-to-date but also tailored to meet the specific needs and preferences of your target audience.

Implementing Corestack PIM

Corestack PIM offers a comprehensive solution for wholesalers looking to leverage rich product content. Here’s how you can get started:

Step 1: Build a Content-Rich Catalog

Firstly, Corestack serves as a rich product content repository, normalized and ready to be integrated into your commerce objectives. Additionally, you can build and price product catalogs optimized for versatile applications, both online and offline. Utilize Corestack’s API to continuously update your applications with rich product content from the brands you work with.

Step 2: Configure Price

Corestack’s pricing manager handles industry price fluctuations, updating list pricing for your product selections. By entering manufacturer discounts, Corestack calculates Net pricing and allows you to add your markup or margin. This automated process ensures that your pricing structure remains competitive with minimal effort.

Step 3: Connect Your Catalog

Manage and update various unique catalogs for re-order customers efficiently. Corestack’s API enables seamless integration with the business tools you use daily, ensuring that your content-rich product catalogs are synced across your business for enhanced selling power.

The Importance of SEO-Optimized Content

Creating SEO-optimized content is critical for improving product discovery, increasing customer trust, and boosting conversion rates. Furthermore, by leveraging the Content API for Shopping, you can seamlessly integrate rich product data, ensuring that your product listings are comprehensive and optimized for search engines.

Moving Forward

In 2024, optimized product content is key to capturing attention, boosting your business, and reducing touchpoints. Additionally, Corestack’s solutions help tie existing business practices into the modern landscape, ensuring that you don’t miss out on customers you can’t meet in person.

Lets continue the conversation, and explore how Corestack’s rich product content can benefit your overall goals. In the meantime, check out our Product Roadmap to get started mastering your catalog today!

The post Meeting your Customers where they’re at in 2024 appeared first on Beedash.

In our industry of foodservice equipment, the significance of Search Engine Optimization (SEO) has never been more critical. Staying updated with the ever-changing search algorithms and tracking tools Google uses is as essential as understanding your customer’s needs. This blog dives into the most recent updates to Google Analytics 4, ensuring you can stay on the forefront of search trends specifically catered to our industry.

The recent introduction of Google Analytics 4 (GA4) demands the attention of business owners and SEO specialists, especially those in the foodservice equipment and supply sector. The transition from Google Universal Analytics (UA) to GA4 will have a significant impact on your online metrics.

So, what is Google Analytics 4?

Google Analytics 4 is the newest offering in Google’s web analytics services. Unlike Universal Analytics that was predominantly focused on tracking sessions and pageviews, GA4 adopts a more user-centric approach. It provides a detailed overview of website engagement by tracking events and user interactions. This more precise view of user behavior can enable you, as a foodservice equipment dealer, to understand what engages your customers, leading to informed decisions that drive conversions.

Consequently, this shift from UA to GA4 will result in some noticeable changes in key SEO metrics. Let’s look at these changes:

1. Sessions vs. Users: In UA, sessions were the primary metric for tracking website traffic. In contrast, GA4 emphasizes users as the primary metric, implying that instead of counting each individual session, GA4 counts the unique visitors to your website. This shift is advantageous for SEO as it presents a more precise depiction of your website’s visitors.
2. Engagement Metrics: GA4 offers more exhaustive engagement metrics than UA. The latest metrics include engagement rate, engaged sessions, and engaged time, providing a richer understanding of how users interact with your website. These insights are particularly beneficial for improving engagement on foodservice equipment websites.
3. Event Tracking: GA4 pivots towards event tracking, tracking user interactions like clicks on product descriptions, form submissions for queries, and video plays of product demonstrations. This focus on event tracking suggests that SEO specialists should consider these metrics for a thorough understanding of user interaction.
4. Organic Search Traffic: Organic search traffic continues to be a crucial metric in GA4. However, it necessitates a new data stream setup for organic search traffic, offering more in-depth insights, like the search terms users use to find your foodservice equipment website.
5. Custom Metrics: GA4 allows the creation of custom metrics, aligned with specific business objectives. This feature enables tracking metrics related to business goals such as conversion rates or lead generation, crucial for the foodservice equipment industry.

Embracing the transition from Google Universal Analytics to Google Analytics 4 promises a significant shift in key SEO metrics. Changes such as the transition from sessions to users, the unveiling of comprehensive engagement metrics, and a greater emphasis on event tracking require attention. But, the shift can offer a more profound understanding of your website’s performance, potentially catalyzing more effective SEO strategies in the foodservice equipment and supply industry.

At Beedash, we are here to help you navigate these changes and capitalize on the new opportunities GA4 provides. Our expert team can create robust, SEO-enhanced ecommerce websites tailored for the foodservice equipment industry. Contact us today to understand how we can help leverage these changes for your business’s growth.

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When someone types the name of your foodservice equipment supply company into Google’s search box, do you know what they might see on the search results page? Naturally, you hope they will see your FES business listed first, but unless your company’s name is somewhat unique, it might not be and could even turn up buried below other similar company names.

Using Google My Business, you can easily fix this, improve your overall search engine results, and secure other B2B digital marketing benefits. In fact, if you use Google My Business (GMB), it will help you display high up on the results page and expand your prominence with a separate listing to the right of the results that provides more information about your company. And using GMB is free—talk about a win-win!

What is Google My Business?

Launched by Google in 2014, GMB was initially designed in part to reduce duplication in business search results and enhance the reliability of those results through business owner verification of the data. Not only does this help Google clean up its vast business index, but it provides individual businesses greater visibility on Google.

As with everything online, GMB has evolved since it launched, and today’s business GMB listings offer several distinct digital marketing benefits, including:

• Free advertising with a trustworthy business profile
• Enhanced profile on search engine results
• More search engine optimization (SEO) tools
• Optimized location-based search engine results

On the basic level, a GMB listing is just the company name, address, hours of operation, website link, and company description. To boost its effectiveness, you can:

• Add images and video to the listing.
• Accept and respond to reviews.
• Ask and answer questions from the public.
• Promote upcoming events, special offers, or other relevant information with Google Posts.
• Provide directions (and more exposure) to your business via Google Maps.
• Gain insights into customer behavior through GMB analytics.

For the record, Google officially changed the name of GMB to Google Business Profile in late 2021. However, the service remains essentially the same, and the new name and GBP acronym are not yet widely used.

Why is GMB Important for B2B Businesses?

The effectiveness of GMB is most apparent to retail operations benefitting from local drop-in customers who find their business on Google or Google Maps. B2B companies generally don’t serve drop-in customers, so many B2B business owners do not recognize the potential value of GMB. However, GMB can give B2B businesses an edge over B2B companies that do not use GMB in several distinct ways:

• First, while B2B companies do not rely on Google searches for product and services procurement, many buyers and sellers use it as a research tool. If used to research your products and services, like say foodservice equipment supplies, a GMB listing (aka Google Business Profile), can help put you at the forefront of search results.
• A well-managed GMB listing boosts your SEO, helping your company’s top-tier placement in search results and boosting the likelihood of showcasing your profile on the results page (free advertising).
• Customer reviews also help enhance SEO, and good reviews help your company establish a stellar reputation within your B2B sector.
• The Analytics are invaluable for better understanding your B2B customers’ behavior. It can help you determine how your customers search for businesses like yours, and what elements of your GMB listing work best.

How to Get the Most Out of GMB for Your B2B Connections

Practicing effective management and engagement is the key to getting the most out of your GMB to expand your B2B connections. Make sure that everything on your GMB listing is correct and up-to-date and take time to add new content regularly. Engagement boosts your SEO and helps connect you with potential new B2B customers. Other management and engagement tips include:

• Don’t bog your GMB listing down with unnecessary keywords or try other SEO tricks. Google algorithms apparently like to see clarity in these listings, so clearly detail what your company does and what products/services it offers with as few words as possible.
• Monitor your reviews on a regular basis. Immediately respond to any negative reviews and, if possible, resolve the issue causing the reviewer’s ire quickly.
• Make use of your FAQ section by inputting questions about your business and the related answer. When someone else asks a question, make sure you respond with an appropriate answer.
• Claim and use your Google short name (shortened, easy-to-remember version of your official company name) and URL.
• Take advantage of Google posts by promoting upcoming events, special offers, new products, or anything else that might benefit your customer base. Add photos or other images when relevant.

GMB Works for National B2B Businesses, Too!

While GMB might seem like it provides the most value for local businesses, whether retail or B2B, national B2B companies also benefit from using Google’s business listing tool. By claiming the GMB business listing, national companies help ensure the correctness of information appearing on the knowledge panels displayed with top search results. Google algorithms collect data about everything—including a national B2B company—from a variety of sources.

Google algorithms consider information collected directly from the company, such as through its website and social media feed, to be the most reliable. As such, when a company creates a GMB listing, it becomes one of the most trusted sources of information Google uses to generate knowledge panels and to determine search results rankings. If there is an operational change to your business, like moving your headquarters from California to Florida, Google picks up on it immediately when you update your GMB listing.

Among other benefits GMB offers to national B2B firms, is the ability to set up and run local GMB profiles for your offices and branches around the country. This will boost your company’s ranking in local search results, enhance the company’s overall SEO efforts, and can increase the firm’s appearance in search results knowledge panels—i.e., free advertising.

Optimize Your GMB B2B Efforts with Beedash

If you’re interested in giving your FES company’s digital marketing efforts a boost with GMB but cannot spare the resources to pursue this novel tool, turn the task over to Beedash’s marketing services. With more than 10 years of providing the foodservice equipment supply industry with the latest and most advanced website development, software solutions, and digital marketing services, contact Beedash today.

The post Using Google My Business to Benefit Your B2B Business appeared first on Beedash.

If your foodservice equipment supply company’s digital marketing efforts don’t include Facebook, you’re missing out on a valuable B2B marketing tool.

How valuable, you ask?

Well, let’s look at some of the latest Facebook numbers compiled by various market researchers:

• 2.3 billion-plus—monthly active users.
• 200 million—listed businesses.
• 60 million—business pages.
• 10 billion—number of messages sent between people and businesses on Facebook Messenger every month.
• 3 million—businesses that actively advertise on Facebook.
• 86.8%—percentage of U.S. marketers who plan to conduct social media marketing on Facebook this year.
• 75%—percentage of B2B buyers who report using social media to help make their purchasing decisions.
• 48.5%—percentage of B2B decisionmakers who conduct research on Facebook.
• 18.3%—percentage of U.S. adults who made a purchase via Facebook in the past year.
• 15%—percentage of people who report using Facebook to actively search for products.
• 2/3rds—amount of total Facebook users that visit a local business page at least once a week.

If these numbers pique your interest in using Facebook for B2B marketing, read on to learn more about how to get the most out of it.

How to Engage with Customers on Facebook

The first thing you need to know about marketing on Facebook (or any social media platform) is that you cannot take a “build it and they will come” approach. When you create a Facebook page for your foodservice equipment supply company, customers aren’t going to just magically start visiting the page in droves—it takes “engagement.” With 60 million or so business pages on Facebook, your page is like a proverbial needle in a massive haystack. That is, a needle no one is looking for or even knows is there.

Through engagement, you can promote awareness of your brand’s presence on Facebook to the most important people on the platform, your B2B customer base. Subsequently, continued engagement can expand your customer base and their interest in visiting your Facebook page and engaging with you.

To begin your engagement, post relevant content on your page. You don’t necessarily have to create new content, as you can utilize content from your website, blog, or other social media channels you might use. The most important consideration with your content is ensuring that it offers value to your target audience. For example, consider the following ideas:

• Focus on visual content, such as pics, videos, and memes, as visual posts spur almost two and a half times the engagement as non-visual posts.
• Make sure your profile picture showcases your brand.
• Showcase your company with a descriptive profile for your about section.
• Time your posts by figuring out when posting seems to drive the most engagement. You can use Facebook Insights tools to track this.

Boost Your Engagement with Facebook B2B Advertising

Driving engagement organically on Facebook takes time and dedication. However, you can accelerate engagement and generate leads with Facebook B2B advertising. Facebook offers a range of advertising options and campaigns focused on brand awareness, traffic, lead generation, and conversions. Facebook makes it easy to target your potential customer base with keywords and demographics. Thus, for example, you could set up a pay-per-click ad that specifically targets restaurant managers in southwest Florida. Facebook also allows flexibility in ad placement, scheduling, and targeting options to provide more control over your Facebook advertising budget. Overall, Facebook advertising is a great means of turbo-charging your Facebook marketing efforts.

Turn to Beedash for Your FES Digital Marketing Needs

If you’re interested in expanding your marketing efforts onto Facebook, but just can’t take the time out of your already busy day, turn to Beedash’s marketing services.

With more than a decade of website development and tailoring digital marketing solutions for the foodservice equipment supply industry, Beedash provides our dealer clients with the latest and most advanced software solutions and digital marketing services.

The post Get the Most Out of Facebook! appeared first on Beedash.

If you’ve ever questioned what benefits your foodservice equipment supply company gains from having an online presence, we’ve got a dozen simple answers. Let’s start with your customers. According to market researchers, roughly 90% of consumers conduct research on products and services on the Internet before making a purchase. Plus, many consumers report being hesitant about doing business with a company that doesn’t have an online presence. Thus, no website essentially means “no sale.” Other reasons having an online presence is essential for small businesses include:

• Clearly showcases your brand.
• Enhances customer access to your brand.
• Significantly boost your potential customer base.
• Instrumental in lead generation.
• Enhances customer service.
• Boosts marketing capabilities.
• Builds customer relationships
• Serves as a digital brochure.
• Facilitates easy customer outreach and operational updates
• Allows you to keep up with competitors.
• Closely tracks your digital marketing results

OK, now that we’ve put your questions to bed, we’ll provide you with some tips on improving your digital presence. In particular, we will focus on boosting your online presence via social media, pay per click (PPC), search engine optimization (SEO), and Google My Business.

Top Tips for Boosting Your Digital Presence Via Social Media

No matter what social media platforms your FES company decides to join, there are some key things you should do to ensure that your online presence gains and expands traction. The first thing to remember is that social media content is constantly flowing, which means you must post content regularly to gain and keep followers. Not only does new content attract new potential customers, but it can also capture the attention of search engines, which can further boost your online presence.

The second thing to remember is that visual content is a far more effective attention-getter than straight text. Thus, ensure you post pictures with your written content and videos to the extent possible.

Third, maintain brand consistency among all elements of your digital presence. Because you want to be easy to recognize, make sure that whatever logos, brand photos, and personnel headshots you use for your website are also used for your social media pages.

Speaking of consistency, ensure you cross-promote content across all your social media channels. You should have relevant linking social media icons on your website, and whenever you post new content, you should share it on your social media feeds as appropriate.

Three Tips for Boosting Via Pay Per Click

As we advised you to maintain brand consistency across social media feeds, you should provide a consistent experience for pay per click site visitors. This means that your PPC ads should incorporate features that identify your brand and that your landing page is relevant to your ad text and keywords.

Your company is paying for PPC ads, so you want to make sure your bounce rate from them is low. The best way to do this is to ensure website visitors have a high-quality user experience. Make sure that website pages load quickly, that your site is easy to navigate, and offers responsive design that adjusts screen views to fit different devices.

PPC capabilities continue to expand, so take advantage of new and emerging features, such as ad extensions, call extensions, voice search, and visual search.

SEO Remains a Key Tool for Boosting Digital Presence

If you’re wondering whether B2B firms such as your FES company need to focus on SEO, read our recent article describing the importance of B2B SEO. Then you should focus on optimizing your website’s SEO strategy. Start first with off-page SEO (backlink profile), on-page SEO (site content), and technical SEO (site architecture and speed). Other key SEO elements include:

• Keywords and their effective placement
• Well-written and relevant content
• Regular introduction of new content
• Audits to gauge SEO effectiveness

Everyone “Googles,” So Google My Business

If you’re not taking advantage of Google My Business, your FES company is missing out on an excellent means for boosting its online presence. Start by claiming your free GMB listing, which allows you to manage how your company’s information appears across Google. Optimize that listing by filling out all relevant details, adding photos, and using keywords in the business description. Also, ask people to provide third-party GMB reviews and make it easy for people to write one by creating and sharing a link. Make sure you respond to reviews and answer any questions that appear in your listings Q&A.

Boost Your Digital Presence with Beedash!

We trust that these tips will help you boost your online presence. For expert help amplifying your FES company’s digital presence, turn to Beedash’s marketing services. With more than 10 years of developing websites and strategizing digital marketing solutions for the foodservice equipment supply industry, Beedash is committed to providing our dealer clients with the latest and most advanced software solutions and digital marketing services.

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If you did not know there is a difference between B2B SEO and B2C SEO, you should probably answer “no” to that question. If you answered “no,” you should read on to learn about the differences between the two. Then adopt a B2B SEO strategy for your restaurant equipment supply company.

What’s the Diff, You Ask?

From a technical standpoint, there are no differences between SEO for B2B and B2C. Google and other search engine companies do not use a distinct B2B algorithm for ranking purposes. SEO best practices apply in equal measure to both B2B and B2C. SEO is also equally important for each, with organic search driving more than 50% of website traffic to B2B and B2C websites.

Thus, the core elements of successful website optimization— 

• Technical SEO
• On-Page SEO
• Off-Page SEO
• Well-written, relevant content

—should serve as the underpinning of your SEO strategy, whether for B2B or B2C.

The difference between the two lies within the target market. While B2C markets are generally broad-based, the B2B market consists of a few critical decision-makers within all targeted companies. For the B2B restaurant equipment supply industry, this means foodservice operators.

B2B SEO involves using focused keywords and other SEO best practices designed to precisely capture these key decision-makers. And we’re not just talking about slipping in some “restaurant equipment supply companies near me” style keywords. B2B SEO requires a much more refined approach and a deep-level understanding of the decision-makers.

B2B decision-makers tend to be exceptionally busy. With limited time to consider the sales-related messaging and content that confronts them every day. The more you know about your targeted decision-makers, the better you can craft relevant content designed to specifically address their needs.

Uncover Decision-Makers with a “Buyer Persona”

Effective B2B marketers develop a buyer persona to help them gain a deep-level understanding of their B2B market decision-makers. Based on the concept of “knowing your audience,” a buyer persona can help you craft more personalized and purposeful content. Such content tailored to a buyer persona can help boost rankings on search engine results pages. Therefore, capturing the decision-maker’s attention—and sales.

There is no one-size-fits-all buyer persona, but they typically include a mix of basic and detailed information about the decision-maker(s). From basic to detailed, this could consist of:

Getting some of this information might be challenging, but there are workarounds. For example, consider interviewing existing loyal customers.

Use Your Buyer Persona to Develop Sales Funnel Keywords

Along with developing the most relevant content for the decision-makers, you should use your buyer persona to help choose the most effective sales-funnel keywords. Given your niche B2B market, you can expect to use low volume keywords and low click-to-sale conversion rates compared to B2C. Thus, your keyword search needs to be distinctly tailored to capture your market and search engines through all phases of the sales funnel. With the low click-to-sale conversion rate, crafting powerful bottom of the funnel—ready to purchase—keywords are especially important.

By combining such B2B-focused keywords with relevant content and other SEO best practices, you will likely boost your SERP rankings and capture more leads. Marketers who use both organic SEO and pay-per-click ads tend to see an average of 25% more clicks and 27% more profits than those who rely solely on one.

Consult with Beedash to Strategize the Most-Effective B2B SEO

Many of our restaurant equipment supply industry partners don’t have the time or resources needed to adopt B2B SEO strategies effectively. Thus, they rely on Beedash to develop and manage powerful B2B SEO campaigns that deliver measurable results.

Beedash has been developing websites and providing digital marketing solutions to the foodservice equipment supply industry for more than 10 years. Because our success depends upon the marketing success of our FES partners, we keep abreast of all digital marketing and B2B trends to deliver the most effective and comprehensive digital marketing possible.

The post Is SEO Important for B2B Marketers? appeared first on Beedash.

What You Know

Social media websites are great examples of high-quality, influential websites that Google and other search engines rely on for accurate information.

Including relevant keywords in your social media profile and content can help strengthen SEO efforts by creating a unified language about your business across multiple online platforms.

Social media engagement is measured by a range of metrics that could include the following:

• Shares or retweets
• Comments
• Likes
• Followers and audience growth
• Click-throughs
• Mentions (either tagged or untagged)
• Using branded hashtags

What You Need to Know

Tip #1: Analyze your Engagement!

Users spend an average of 4.2 hours per day social networking, which will make up 75% of engagement by 2025. That is an insane amount of time! Which is why it is important to make sure you are tapping into that time frame as much as possible.

Here’s what you can do: for starters, jot down your current number of followers, how many comments and shares you are getting on average per post, or whatever numbers are meaningful to you. Then make sure to keep tracking regularly, so that you catch jumps or dips in engagement.

Take notice of stats like this when analyzing your engagement:

Research has shown that Facebook posts with images have an 85 percent interaction rate, compared with just 4 percent for other post types. Images also increase retweets on Twitter by 35 percent.

Social Media Examiner

Tip #2: Select your Strategy!

Since all company’s business goals are different, every company’s social media strategy will be too. Depending on what suits your brand and what your business has to offer, your social media engagement goals might include:

• Changing public perception of your brand
• Developing new customer leads
• Collecting feedback about new products
• Educating your audience with resources and advice

Tip #3: Know your audience!

It’s hard to get people engaged if you don’t actually know who you’re talking to.

The sort of language, tone, and resources that resonate are likely going to be different for a skateboarding company versus a restaurant supply shop. 

Knowing your audience will also help you determine:

• What social media sites to be on
• When to publish
• Type of content
• Brand voice

You should be treating social media engagement like a dinner party, welcoming people, and encouraging conversation between the host and the guests.

Hootsuite

What We Can Do for You

In addition to our core social media service, we have the tools to offer a customized social media strategy tailored to your business. Our supplemental social media services are designed to suit your business, budget, and goals. Additional services include page like campaigns, post boosts, additional posts, and event posts. These services can help your business gain more followers, enhance engagement, and ultimately provide intrinsic SEO benefits over time.

The post Social Media 303: 3 Tips! appeared first on Beedash.

Distinct goals for social media marketing can change from business to business. These unique goals can dictate the ways in which you decide to utilize social media.

A key mission of your social media regardless of the content you choose to create is—to make it simpler for users to understand, interact, and get in touch with your business and website.

Enhance SEO Efforts With Healthy Engagement & Content

Search Engine Optimization refers to the methods in which one improves the quality, and quantity of website traffic to a website from a search engine. Social media websites are great examples of high-quality, influential websites that Google and other search engines rely on for accurate information.

Including relevant keywords in your social media profile and content can help strengthen SEO efforts by creating a unified language about your business across multiple online platforms. This consistency spread across multiple websites and directories is beneficial in helping search engines understand your business.

Additionally, if your website comes up in a local search, there is an opportunity for well-maintained social media pages to populate the first page of the search results page yielding dual benefits—it can help drown out competition, while strengthening and solidifying your business’ authority.

Increase Brand Awareness & Grow Your Audience

Beyond simply sharing updates and photos, modern social media holds robust features like:

• Joining (and creating) groups relevant to your industry for intimate networking and insight.
• Social Media can also be a customer service platform if you choose to operate in this way. Consumers can directly message and comment on posts, where you can easily reach out with more information on products and services.
• Showcase upcoming in-person and virtual events for your business with Event Management and Live Video Streaming Tools!
• Social Media offers numerous low-budget advertising solutions to grow brand awareness and to promote products and services

Social Media Is Not Going Anywhere Anytime Soon

Within the most-popular social media platforms is continuous innovation and growth to enhance user-experience, and keep users coming back for more. Increasingly, technology is getting smarter and savvier, with more integrations and features becoming available to social platforms.

Just recently, UberEats announced a forthcoming integration with Instagram. It will allow users to review Instagram Content directly within in the UberEats app. Slowly but surely, leading technology and applications like UberEats and Instagram, will continue to create innovative solutions to meet the moment and enhance user experience.

If You’re Not Meeting Your Audience Online, Then Who Is?

Where do online users spend most of their time? (It’s on social media!) If you are not sharing the best parts about your business online—consider all of the business who are. If you still think social media should be a low priority for your business try this: Google your competition! What are their social media profiles like? What content do they post? Where?

If you’re finding a lot of content and inspiration—stay inspired. It’s time to get to work!

If you’re not able to find a lot of social media efforts on behalf of your competitors—it’s time to be a trailblazer and get a leg up before it’s too late.

In addition to our core social media service, we have the tools to offer a customized social media strategy tailored to your business. Our supplemental social media services are designed to suit your business, budget, and goals. Additional services include page like campaigns, post boosts, additional posts, and event posts. These services can help your business gain more followers, enhance engagement, and ultimately provide intrinsic SEO benefits over time.

The post Social 202: Versatile Value appeared first on Beedash.

GMB is a unified dashboard and portal where business owners can claim their business with Google, optimize their information, upload imagery, reply to reviews, create social media posts, and more. Along with store hours, an address, and a means of contact, there are a variety of other important business details you can include in your GMB profile.

Optimization can and should include the following: ensuring your profile is up to date at least once a quarter and adding specifications to the attributes within your profile. With your information updated, you can start to explore GMB insights.

What about GMB Insights?

Insights is a free tool from Google that shows how searchers found your listing and what actions they took on it. This allows you to see the number of views your listing has received, how search users find you, and the types of interactions they have with your listing.

Why is it Useful?

Google My Business Insights is useful for two core reasons:

• It helps you understand how searchers find your business
• It helps you understand what actions searchers take on your business

Beyond this, GMB Insights can help you to identify broader trends in how people are finding your business. The more information you have available to you, the more you’ll be able to improve your listing and encourage more actions to take place. 

How to Use GMB Insights

Here’s how to find and use Google My Business Insights:

1. Sign-in to your Google My Business profile as usual. 
2. The Home tab should load, and to the right of the screen, you’ll see the ‘Performance’ box, which shows data from the last 28 days on Search and Maps. 
3. Alternatively, you can click on Insights from the left-hand side menu.

At the top of the Performance box, you’ll see three sets of numbers: Views, Searches, and Activity. When you click on Searches, a panel will drop down and show you data related to Direct and Discovery searches.

If the Discovery figure is smaller than your Direct figure, it’s a sign that you need to revisit your approach to local SEO. Having a higher Discovery search number means that you’re visible to new customers rather than relying solely on people who already know about you for web traffic and sales.

The Insights data is split across several different features, each of which will help you to build a better understanding of your listing. Knowing how users search for your business isn’t just a point of interest, it can also inform your next marketing efforts.

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GMB Dashboard

Profile Optimization

Creating and maintaining a GMB profile is completely free to business owners, but the cost is spending time managing the advertised information. The time and tactics used to maintain a GMB profile is referred to as Optimization.
It’s important to confirm your profile is up to date at least once a quarter. Search engine users expect instant information on your business and if they cannot locate that information, they will move on to the next. It is critical to anticipate the questions users may have when researching your business or offerings.

GMB Other Attributes

Customer’s Require Key Business Information

Users require key company information such as hours of operation and location. Along with store hours, an address, and a means of contact, there are a variety of other important business details you can include in your GMB profile.

Accessibility

Allows for people with physical limitations to know whether your business is easily accessible to them or not.

Health & Safety

Because of COVID-19 and different business practices, people need clarification on health & safety guidelines and requirements.

Payments

You can specify down to the exact brand of credit/debit cards you accept. There are options for being a cash-only business, for allowing payments by check, or even accepting payments by mobile phones.

Service Options

If you are a business that operates mainly through phone calls and online orders, you may want to specify on your GMB profile that there is no in-store pickup. But if you want people to come to your location, make sure to specify that you allow for in-store shopping!

Why is all this so Important?

It may be tedious to go category by category, but Google’s search engine is used 65% of the time by people looking for answers to questions or who want to purchase products (like restaurant equipment and supplies!)

By properly utilizing all the features offered by GMB, your business can maximize the effectiveness of your presence on Google’s Search Engine Results Page (SERP). Comparatively, search engine users are going to be more likely to trust an optimized GMB profile as lends legitimacy to your online business presence.  

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