Understanding Your AudienceGMB is a unified dashboard and portal where business owners can claim their business with Google, optimize their information, upload imagery, reply to reviews, create social media posts, and more. Along with store hours, an address, and a means of contact, there are a variety of other important business details you can include in your GMB profile.Optimization can and should include the following: ensuring your profile is up to date at least once a quarter and adding specifications to the attributes within your profile. With your information updated, you...

GMB is Google’s native listing directory found on their search engine and map results. GMB represents one of the easiest ways for businesses to take control of how their business is featured across Google platforms. GMB is a unified dashboard and portal where business owners can claim their business, optimize their information, upload imagery, reply to reviews, create social media posts, and more.GMB DashboardProfile OptimizationCreating and maintaining a GMB profile is completely free to business owners, but the cost is spending time managing the advertised information. The...

Display advertising is an excellent strategy for reaching consumers where they are to promote brand awareness and lead generation. Commonly compared to a digital billboard, display ads utilize media such as graphics or video to promote campaign goals. Display ads are seen every time we use the internet, and they populate across the web in a variety of formats.Now think: how often do you click on those ads? The answer for many is not often at all, and this begs the question: what makes display ads valuable for a business?While display ads tend to have a very low CTR (click through rate),...

 Display advertising is the savvy business owner’s modern medium to promote brand awareness and credibility. Commonly compared to a digital billboard, display ads utilize media such as graphics or video to promote campaign goals. Display ads are seen every time we use the internet, and they populate across the web in a variety of formats. Knowing where and how your ad will display on a network is critical to capture audience intent.What Is An Ad Network?An ad network refers to a collection of websites that sell space for commercial advertisers. A display ad network is the same...

Think of the ads that appear at the top or bottom of the screen in mobile apps and games. Or how about the ads which appear on the sidebar of social media and news sites across the internet– often showing you a product or service that you’ve viewed online recently. These are examples of display ads! Display ad is an umbrella term referring to all forms of graphic ads users see online. This form of advertising allows you to target specific audience segments where they are so that you always know you’re showcasing you display ads to ideal web users.Did You Know?The...

In the basics of Pay Per Click, we covered the basic concepts of expanding your brand through paid advertising efforts. This installment will cover three broad, yet crucial, tactics to consider when launching a Pay-Per-Click campaign.Pay-Per-Click (PPC) advertising is a model of internet marketing in which, advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.What is Organic Advertising? Unlike paid advertising, organic marketing focuses efforts on careful...

Formerly branded as “AdWords,” the recently rebranded “Google Ads” is a service that, at its core, provides better leads to businesses and sales teams than Organic Traffic can.PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it.PPC Health & ROIPPC ads’ with the highest...

Pay Per Click (PPC) ads are an essential piece of any digital marketing strategy. The concept is simple, advertisers pay each time their ad is clicked on by an end user. These campaigns can be run on many different platforms, however, the most important platform to utilize for advertising is Google. Google not only played a key role in the origin of PPC ads—but continue to be a leader in its innovation today.Looking to the future, PPC ads are constantly evolving with advancing technology resulting in several strategies and formats to deliver the most effective PPC advertisements to online...

Social media can be defined as a variety of digital, interactive technology that facilitates the creation and sharing of information, ideas, and more via virtual networks and communities. Different social media platforms behave differently and can range in use and format. For example, Twitter focuses on short captions (280 characters) and sharing links, whereas Instagram focuses on image and video content, and allows for long form captions (2220 characters.)The purpose of social media for a business is to establish and build your brand’s visibility. Unlike traditional mass media, social...