Display Advertising 202: Target & Market
Display advertising is the savvy business owner’s modern medium to promote brand awareness and credibility. Commonly compared to a digital billboard, display ads utilize media such as graphics or video to promote campaign goals. Display ads are seen every time we use the internet, and they populate across the web in a variety of formats. Knowing where and how your ad will display on a network is critical to capture audience intent.What Is An Ad Network?An ad network refers to a collection of websites that sell space for commercial advertisers. A display ad network is the same...