Expand Your Foodservice Equipment Supply Customer EngagementIf your foodservice equipment supply company’s digital marketing efforts don’t include Facebook, you’re missing out on a valuable B2B marketing tool.How valuable, you ask?Well, let’s look at some of the latest Facebook numbers compiled by various market researchers:2.3 billion-plus—monthly active users.200 million—listed businesses.60 million—business pages.10 billion—number of messages sent between people and businesses on Facebook Messenger every month.3 million—businesses that actively advertise on Facebook.86.8%—percentage...

What You KnowSocial media websites are great examples of high-quality, influential websites that Google and other search engines rely on for accurate information.Including relevant keywords in your social media profile and content can help strengthen SEO efforts by creating a unified language about your business across multiple online platforms.Social media engagement is measured by a range of metrics that could include the following:Shares or retweetsCommentsLikesFollowers and audience growthClick-throughsMentions (either tagged or untagged)Using branded hashtagsWhat...

There are many vantage points for discussing the value of social media for a business. At Beedash, we tend to focus on the SEO-value of social media for your business. Let’s take a closer look at what this means, and why your business should be leveraging the dynamic power of social media throughout the online landscape.Distinct goals for social media marketing can change from business to business. These unique goals can dictate the ways in which you decide to utilize social media.A key mission of your social media regardless of the content you choose to create is—to make it simpler...

Social media can be defined as a variety of digital, interactive technology that facilitates the creation and sharing of information, ideas, and more via virtual networks and communities. Different social media platforms behave differently and can range in use and format. For example, Twitter focuses on short captions (280 characters) and sharing links, whereas Instagram focuses on image and video content, and allows for long form captions (2220 characters.)The purpose of social media for a business is to establish and build your brand’s visibility. Unlike traditional mass media, social...