At Beedash, we believe something simple that—somehow—is still radical in our industry: It should be easy for dealers to list and sell products, online or otherwise. But in reality, that process is still broken for most foodservice equipment dealers.

But in reality, that process is still broken for most foodservice equipment dealers.

With hundreds of manufacturers, inconsistent and insufficient product data, constant price changes, discontinued items, etc., most dealers are stuck trying to piece together product listings manually. If they’re lucky, they have someone on staff who spends their days calling, emailing, and checking manufacturer portals just to keep their catalog accurate.

Even then—it’s a full-time job.

And that’s before we talk about maintaining the website itself.

So it’s no wonder many dealers tell us:

We hear you. And we built a platform for exactly that reason.

Webstack is for real-world FES dealers—ones without a web department, without a marketing manager, and without time to babysit a broken product feed.

It connects directly to Corestack, tapping into our expansive foodservice equipment product library. You build your catalog from hundreds of leading brands, and we handle ongoing manufacturer updates, pricing changes, and discontinued item cleanup—automatically.

Whether you’re listing products online or just need a quote-ready dealer website, we take a heavy operational burden off your plate so your team can focus on selling, not syncing spreadsheets.

Here’s what you get when you plug into Webstack, a modern website solution for restaurant equipment dealers:

All of this, without adding headcount or hiring an agency.

A restaurant equipment dealer we recently worked with hadn’t touched their website in years.

They didn’t have anyone in-house to manage updates. They weren’t showing up in search. They were relying entirely on word of mouth.

• This problem is bigger than any one dealer.
  The system is broken. Manufacturer data is fragmented, inconsistent, and hard to manage across dealer websites. We’re fixing that.
  
  
• Most dealers are over-relying on one overwhelmed staff member.
  If that person leaves, gets pulled into operations, or misses an update—everything stalls. That’s not sustainable.
  
  
• A great dealer website doesn’t need to be a full-time project.
  It should work for you quietly, reliably, and efficiently.
  
  
• Modernization isn’t about bells and whistles.
  It’s about being findable, credible, and competitive when customers are searching for foodservice equipment online.

We didn’t build Beedash just to make websites.
We built it to fix the invisible barriers that keep dealers from growing online.

So if you’re tired of patching together spreadsheets or waiting for the “right time” to improve your site—this is your sign.

You don’t need more work.
You need a better system.

Let’s get back to selling.

Welcome to Inside the Hive—a behind-the-scenes series on how we build, support, and grow at Beedash. I’m Drea, and in each post, I’ll share what we’re learning as we navigate the fast-changing world of foodservice tech—from product updates and customer wins to lessons that shape how we work. If you’re curious how Beedash thinks, this is where you’ll find it. 

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Glossary

West Michigan Food Equipment (WMFE), based in Zeeland, MI, specializes in supplying restaurant equipment to customers across the region. With a focus on delivering quality products and outstanding customer service, WMFE recognized a growing need to expand their digital presence to enhance customer interactions and streamline their quoting process.

WMFE’s previous website was restrictive, only capable of showcasing a few hundred products, which had to be updated manually. This limitation impacted their ability to attract customers, manage inventory efficiently, and handle inquiries effectively. Additionally, maintaining existing functionalities—such as blog updates, listing used equipment, and showcasing completed projects—without disrupting workflow was crucial.

Beedash offers two types of quoting systems to cater to different business needs. WMFE selected the Webstack catalog website solution, featuring a streamlined “Request a Quote” button that directs customer inquiries via email, providing a simple and hands-off approach to website management. This solution is ideal for businesses aiming to effortlessly expand their digital presence with the option to easily transition into the more comprehensive Sellstack quoting system or even full eCommerce functionality in the future. The new platform, supported by a 20,000-product Corestack PIM subscription, significantly expanded WMFE’s online catalog capabilities, dynamically listing thousands of products with ease.

Jacob DeWeerd from WMFE highlighted the ease and reliability of their new solution:

Key Features Included:

• Enhanced Product Catalog: Automated management of thousands of products.
• Seamless Transition: Migration of existing pages with enhanced functionalities.
• Easy Quote Requests: Simple “Request a Quote” button facilitating direct email inquiries.
• User-Friendly Interface: Simplified backend operations for efficient site updates.

WMFE’s new website delivered fast, measurable gains in both sales and customer inquiries. Jacob shared how it’s changed the way customers interact with their business:

These results reflect the direct impact of WMFE’s restaurant equipment website upgrade with Beedash:

• Increased Customer Engagement: A notable rise in customer inquiries via “Request a Quote” and “Contact Us” forms.
• Improved Sales: Enhanced customer interactions with direct attribution of increased sales to website visits.
• Operational Efficiency: Reduced maintenance and product update efforts, enhancing productivity.
• Reliability: Continuous operation with zero downtime since launch.

He also noted that working with the Beedash team has been just as smooth as using the platform itself:

By choosing Beedash, West Michigan Food Equipment successfully transformed their digital presence, significantly enhancing customer engagement, operational efficiency, and sales performance. This strategic upgrade highlights Beedash’s capability to deliver tailored solutions that resolve immediate challenges and provide lasting business advantages.

Managing product catalogs for franchises, hospitals, and school districts is complex due to contracted product lists with special pricing. Managing contracted product lists with Corestack PIM simplifies this by ensuring accurate catalogs, efficient pricing, and easier reordering, all while complying with contract terms.

Franchises and institutions typically require tailored product catalogs, each with its own set of complexities. Here are some of the common challenges dealers face:

• Multiple Product Lists: Each franchise or institution may have its own contracted list of approved products, which may vary from one client to another.

• Special or Deviated Pricing: Contracted pricing agreements mean that standard pricing can’t apply universally. Dealers must reflect these special prices in their catalogs accurately to maintain compliance with contracts.

• Approval Processes: Many institutions require managers or administrators to oversee and approve orders across multiple locations, making order workflows more complex.

• Efficient Reordering: These businesses often need certain products consistently, making a streamlined reordering process crucial to save time and reduce manual work.

1. Customized Product Catalogs for Different Contracts

Corestack PIM offers the flexibility to build tailored product catalogs for each franchise or institution. Dealers can easily assign approved products to specific clients, allowing them to maintain compliance with contract terms. This tailored approach ensures that each franchise or institution sees only the products that meet their contractual requirements, reducing confusion and making the ordering process more straightforward.

This customization not only helps each client view the most relevant products but also saves dealers time by automating the process of catalog assignment, minimizing manual updates.

2. Centralized Pricing Management

Corestack PIM offers a centralized platform for managing the various contracted lists and their unique negotiated pricing. Dealers can easily input and maintain special or deviated pricing for different clients, ensuring that the correct prices are always displayed across all relevant catalogs. While the pricing does not change per location, it is vital to ensure that the negotiated rates for each contract are reflected correctly.

By centralizing pricing management within Corestack PIM, dealers can avoid pricing errors, reduce the risk of contract violations, and provide their clients with a consistent and reliable purchasing experience.

3. Microsites for Controlled Access and Order Approvals

Corestack PIM’s integration with Sellstack adds an extra layer of convenience for managing complex purchasing workflows. Dealers can offer franchises and institutions a dedicated microsite, giving general managers secure access to view their approved product lists and oversee orders placed by various location managers.

For example, a general manager overseeing multiple locations can log in, view all orders across these locations, and ensure they align with the approved product list. This centralized view allows for easy order approvals and greater control over the purchasing process, ensuring that all orders meet contract requirements and reducing the administrative burden of managing multiple locations.

4. Effortless Reordering for Recurring Needs – Replace Manual “Order Guides”

Franchises, hospitals, and school districts often require the same products repeatedly, from bulk supplies to ongoing replenishments. With Corestack PIM at its core, Beedash offers a seamless solution for managing recurring orders. Customers can easily save their most frequently ordered products, ensuring quick access to up-to-date product information and pricing.

With a direct integration with Sellstack microsites, clients gain direct access to these predefined product lists, allowing them to reorder effortlessly. With a streamlined reordering process, customers can quickly place repeat orders with just a few clicks, without navigating large catalogs. This integration minimizes errors, ensures accurate deliveries, and saves valuable time, making it an essential tool for businesses with ongoing needs.

Managing contracted product lists for franchises, hospitals, and school districts can be a complex and time-consuming process. Beedash simplifies this process by offering tools for catalog customization, accurate pricing management, controlled access via microsites, and efficient reordering.

By providing these features in a centralized platform, Corestack PIM enables dealers to deliver a better experience to their clients—minimizing errors, saving time, and increasing efficiency. Franchises and institutions benefit from a tailored approach, while dealers gain greater control and visibility over their operations.

Want to learn how Corestack PIM can simplify your business processes? Contact Beedash today and discover how we can transform the way you manage contracted product lists.

At Beedash, we’re committed to improving the operational processes of foodservice equipment and supply dealers. That’s why we’re excited to introduce our Beedash Shopify app with Corestack integration. This tool is designed to help you manage your product catalog more efficiently by connecting your Shopify website with your Corestack Product Catalog, offering an organized and streamlined approach to product management.

Managing an extensive product catalog can be daunting, especially when working with products from numerous manufacturers and vendors. Our app helps overcome these challenges by simplifying product updates, organizing your catalog, and making it easier to maintain an up-to-date online store.

In today’s eCommerce landscape, efficiency and accuracy are key to success. The Beedash Shopify app with Corestack integration helps simplify the management of your product catalog by providing tools that keep your catalog organized and up to date. With standardized categories, automated updates, and continuous improvements to your product data, your business can stay on track and focus on growth.

Looking to simplify your product catalog management? Visit our website to learn more and download the Beedash Shopify app today. If you need any assistance, our support team is available to help guide you through the process.

Elevate your eCommerce game with the Beedash Shopify app and Corestack integration—designed to help you focus on growing your business while keeping your product catalog organized and up to date.

In the fast-paced world of eCommerce and digital marketing, managing product information is crucial. Businesses need an edge to stay competitive. This is where Product Information Management (PIM) comes in. But what exactly is PIM, and why is it important?

Product Information Management (PIM) is a system that centralizes and manages all the information needed to market and sell products. It works across various distribution channels.

A PIM system ensures your product data is accurate, consistent, and up-to-date. It serves as the single source of truth for your product information. This eliminates discrepancies and errors that come from managing data in multiple places.

In today’s digital age, customer experiences and product descriptions are vital. A PIM software helps businesses enrich product information with detailed descriptions, specifications, images, videos, and more. This ensures a seamless and engaging customer experience.

It integrates with your existing ERP system and eCommerce platforms. This integration streamlines the flow of product data from various sources into a single, unified catalog.

1. Centralized Product Data Management

PIM systems gather product data from multiple sources into a single location. This ensures consistency and accuracy across all sales channels. You no longer need to worry about data being different in different places.

2. Improved Customer Experience

By providing detailed and accurate product information, PIM enhances the shopping experience. This leads to higher customer satisfaction and loyalty. Customers can make informed decisions based on rich product data.

3. Enhanced Efficiency

Marketing teams can quickly access and update product information. This makes it easier to launch new products and campaigns. PIM saves time and reduces the chances of errors.

4. Timely Updates

PIM systems quickly synchronize product data. Any changes immediately reflect across all platforms. This ensures that your product information is always current.

5. Data Enrichment with Machine Learning and AI

PIM tools, enhanced with machine learning and AI, allow businesses to enrich their product data more effectively. These technologies can automate the addition of high-quality images, detailed descriptions, specifications, and categorization. This advanced data enrichment can significantly boost sales by providing rich product content that attracts and retains customers.

At Beedash, our Corestack Product Information Management (PIM) system simplifies product catalog management for the foodservice industry. Corestack PIM offers a comprehensive solution tailored to your unique business needs. It allows you to explore, price, list, and sell products from top manufacturers effortlessly.

When selecting a PIM solution, consider the specific needs of your business. The best PIM software should offer strong data management capabilities, work with existing systems, and provide tools for enriching product information. Corestack PIM, with its extensive features and user-friendly interface, is an excellent choice. It helps businesses streamline their product information management processes.

Product descriptions are critical for eCommerce success. They provide customers with the information they need to make purchasing decisions.

PIM systems ensure these descriptions are detailed, accurate, and consistent across all platforms. This consistency builds trust with customers. It also improves your brand’s credibility.

A great customer experience is key to retaining customers and encouraging repeat business.

PIM systems help ensure that customers always find the most accurate and comprehensive information about products. This leads to fewer returns and higher satisfaction rates.

Customers appreciate detailed product information, such as images, videos, and reviews, all of which PIM systems manage effectively.

Marketing teams benefit immensely from PIM systems. They can quickly access the latest product information and use it in their campaigns. This agility allows them to respond to market changes and customer feedback swiftly.

With PIM, marketing campaigns are more targeted and effective, leading to better engagement and higher conversion rates.

One of the standout features of PIM systems is their ability to integrate with ERP and eCommerce platforms. This integration ensures that product data flows smoothly between different parts of your business.

It reduces the chances of data errors and ensures that all departments work with the same information. This alignment is crucial for keeping your operations running smoothly.

PIM systems help manage complex product relationships. This includes managing variants, bundles, and related products.

By having all this information in one place, businesses can offer a more personalized shopping experience. Customers can easily find complementary products, which can increase average order value.

Various PIM tools and platforms are available in the market. When choosing one, it’s essential to consider factors like ease of use, growth potential, and integration capabilities.

Corestack PIM stands out due to its comprehensive features tailored to the foodservice industry. It not only simplifies product data management but also offers robust tools for pricing and catalog management.

PIM systems enable businesses to enrich their product information. This goes beyond basic details and includes adding rich media like images and videos.

These elements make product listings more attractive and informative. They also help in SEO, making your products more visible in search engine results.

PIM systems gather data from various sources. This includes suppliers, manufacturers, and internal databases.

By bringing this data together, PIM ensures that you have a complete and accurate picture of your product information. This is essential for maintaining data quality and consistency.

As businesses continue to grow and evolve, the importance of PIM systems will only increase. They provide the foundation for effective product information management, which is crucial for eCommerce success.

As businesses continue to grow and evolve, the importance of PIM systems will only increase. They provide the foundation for effective product information management, which is crucial for eCommerce success.

Product Information Management is more than just a tool; it’s a strategic asset for any business involved in selling products online.

A strong PIM system ensures that your product data is always accurate, consistent, and enriched, providing a seamless experience for your customers.

Corestack PIM by Beedash offers a powerful solution tailored to the foodservice industry, helping businesses streamline their product catalog management and boost their efficiency.

For more information on how Corestack PIM can transform your business, visit Beedash Corestack Product Catalog Management. Embrace the power of superior product information management today and take your product management to the next level.

In today’s digital landscape, having optimized websites for wholesale business models is crucial for driving sales and enhancing operations. Whether you’re a brick-and-mortar store, a drop ship dealer, or a service provider, leveraging a well-designed online presence can significantly boost your reach and revenue. Discover how Beedash’s innovative solutions can help your wholesale business thrive in the competitive market.

Brick and mortar stores can immensely benefit from a robust online presence. Although they may not compete online with pricing, an optimized website can significantly drive local traffic to their physical locations. By leveraging Beedash’s Webstack catalog, which features no pricing or e-commerce, brick and mortar dealers can capture local search traffic effectively. Consequently, this optimized approach ensures they attract the right customers to their stores.

• Local SEO Optimization: Enhance your website to rank higher in local search results, thereby increasing foot traffic to your stores. Our SEO-rich product content ensures your site is visible to customers searching for relevant products.

• Comprehensive Catalogs: A vast, well-organized catalog featuring 5,000+ products can attract customers searching for specific items, encouraging them to visit your store. Additionally, this extensive representation of your inventory ensures you draw the right customers through your doors.

• Product Visibility: Showcase your full range of products online, making it easier for potential customers to find what they need and decide to visit your store in person.

With Beedash’s Webstack catalog, brick and mortar dealers can optimize their online presence to drive local traffic and ensure that their product offerings are prominently displayed, attracting the right customers without the need for pricing or e-commerce features.

Drop ship dealers can significantly enhance their online presence and reach new customers by utilizing a full e-commerce platform. With optimized websites for wholesale business, Beedash’s Sellstack full e-commerce solution offers a seamless online shopping experience. This covers everything from order processing to fulfillment, helping you expand your regional reach effectively

• Sellstack Full E-Commerce: With Beedash’s Sellstack, you can create a smooth and efficient online shopping experience that covers everything from order processing to fulfillment, ensuring customer satisfaction.

• Regional Promotion: Effectively promote your products within specific regions, attracting a broader customer base and increasing your market penetration.

• Dropshipping Efficiency: Leverage vendor minimum order quantities (MOQ) through Sellstack to optimize your dropshipping operations, ensuring cost-efficiency and timely delivery.

Sellstack’s full e-commerce platform helps drop ship dealers optimize their websites. It increases sales, expands regional reach, and streamlines dropshipping processes.

Service dealers, especially those involved in selling and maintaining equipment, can significantly benefit from an optimized website. By leveraging Beedash’s Sellstack platform, you can expand your revenue streams and provide a seamless experience for your customers.

• Sellstack Quoting and E-Commerce: Implement Beedash’s Sellstack to offer both quoting and full e-commerce options. This flexibility allows customers to easily obtain quotes for equipment and purchase products online, catering to a wide range of customer needs and preferences.

• Showcasing Equipment: Use your website to provide customers with easy access to spec sheets, detailed product descriptions, and usage guides for the equipment you sell. This helps customers make informed purchasing decisions and increases the likelihood of sales.

• Enhanced Customer Experience: Ensure that your equipment and services are easily searchable and accessible online. By offering a comprehensive catalog and detailed information, you can engage customers more effectively and boost satisfaction.

Overall, by leveraging Beedash’s Sellstack quoting or full e-commerce platform, service dealers can optimize their websites to boost sales. They can effectively showcase their products and provide a superior customer experience. This ultimately drives business growth and increases revenue.

Design build dealers can significantly benefit from a well-optimized website to showcase their expertise and attract new clients. By using Beedash’s Webstack product catalog without pricing, you can effectively present your equipment and brands without the need for e-commerce or checkout features.

• Webstack Product Catalog: Display your equipment and brands seamlessly, focusing on showcasing your work rather than selling online.

• Visual Appeal: Enhance your website’s design to effectively present your projects and the equipment you use, creating a visually engaging experience for potential clients.

• Information Access: Provide architects and clients with easy access to spec sheets, project details, and equipment information, making it simple for them to understand and appreciate your offerings.

By utilizing Beedash’s Webstack catalog with no pricing, design build dealers can optimize their websites to highlight their expertise. They can attract new clients and provide valuable information without the need for e-commerce functionality.

Dealers managing chain accounts can greatly benefit from an optimized website that simplifies the ordering and approval processes. By using Beedash’s Sellstack quoting with microsites, you can enhance efficiency and customization for your chain accounts.

• Sellstack Quoting Website: Enable chain managers to place orders and secure necessary approvals before finalizing their purchases, streamlining the entire process.

• Microsites for Customization: Create tailored microsites for each franchise, chain, or school system, ensuring that each entity’s specific needs are met with personalized attention and precision.

• Efficient Reordering: Provide login access for chain accounts to view contract-driven product lists and special pricing, making reordering quick and convenient.

Implementing Beedash’s Sellstack quoting with microsites allows chain account management dealers to optimize their websites. It streamlines orders and approvals, customizes experiences for different chains, and simplifies the reordering process. Ultimately, this boosts sales and efficiency.

In the modern business environment, an optimized website tailored to your specific business model is not just an option but a necessity. Whether you’re aiming to attract local traffic, expand your regional reach, or streamline orders and approvals, Beedash’s innovative solutions can help you achieve your goals. By leveraging Beedash’s tailored Webstack and Sellstack platforms, businesses of all types can enhance their online presence, drive sales, and ensure long-term growth and success. Embrace digital transformation with Beedash. Unlock your business’s full potential today.