This case study details the successful digital transformation of a Budget Supply, an independent dealer business operating within the Food Equipment Service (FES) industry. Faced with constraints shared by small to mid-sized dealerships nationwide like limited human resources and physical space, Budget enlisted the expertise of Beedash. Utilizing their proficiency in Magento website development, rich product content solutions and digital marketing, Beedash was instrumental in driving growth for Budget.

As the sole operator of Budget Supply, Bryan faced the classic challenges of small to mid-sized businesses: limited human resources and physical space. Beedash’s solutions, particularly their Corestack Product Information Management (PIM) system, addressed these constraints head-on. Corestack allowed Bryan to efficiently manage over 10,000 product listings, streamlining operations without the need for a large team or physical inventory space. Beedash’s comprehensive Magento website development, enriched with SEO-optimized product content, propelled Budget Supply into the digital forefront, significantly enhancing its online visibility.

Upon successful website indexing, Beedash launched a robust digital ad campaign focusing initially on local customers. By the close of 2019, the Local Ads and Google Shopping Ads campaigns had garnered a combined 2.56k clicks and 72.03k impressions, paving the way for expansion to a national scale.

Faced with the global disruptive impact of COVID-19, Budget swiftly pivoted its strategy with the help of Beedash. They expanded their online presence through social media marketing and Local & Google My Business (GMB) listings, and partnered with Beedash to refine product content and launch Smart Shopping campaigns. Despite industry slowdown, these strategies sustained steady website traffic.

In 2021, the Special Focus PPC campaign impressed with 3.19k clicks, 45.6k impressions, and 290 conversions. Within 18 months, Budget Supply experiences lasting, tangible and measurable growth. Early 2022 saw the launch of a Display Ad campaign that achieved 80.8k clicks, 1.1m impressions, and 607 conversions in the very first year. Mid-2022 introduced Dynamic Product Retargeting, significantly boosting website traffic.

Leveraging Beedash’s Sharestack marketing service, Budget Supply continued to refine its digital advertising approach, resulting in a significant rebound. Custom adjustments to the Display Campaign yielded 66.5k clicks and 1.7m impressions in 2023, with the Special Focus PPC campaign maintaining strong performance. These achievements underline the effectiveness of Beedash’s tailored digital marketing strategies, driving continuous growth for Budget Supply

Budget Supply saw significant improvements in brand awareness, website traffic, and bottom-funnel conversions, transforming from a small operation to a competitive online player in the FES industry. The growth continues to this day, with efficient resource utilization facilitated by Corestack’s rich product content.

This case study demonstrates how a strategic, phased approach to digital transformation can propel businesses to new heights, overcoming resource limitations and thriving even in challenging conditions. Beedash’s expertise with rich product content paired with Magento website development and digital marketing was pivotal in this journey, underlining the value of specialist support in successful digital transitions.