Dealer case study

How an Independent Dealer Built a Digital Business: Budget Restaurant Supply

Budget Restaurant Supply is an independent foodservice equipment and supplies dealer, run by its owner, Bryan. From 2019, Beedash built the website, loaded the product content and ran the advertising, one phase at a time, as the business grew.

Demo the platform Visit budgetsupply.com
Thousands
of products listed
and managed online
607
conversions from display
ads in their first year
1.7M
display ad impressions
in 2023
Bryan, owner of Budget Restaurant Supply

“We knew our business, but Beedash showed us how to really get it noticed online.”

Bryan · Budget Restaurant Supply

The starting point

A full catalog, without a full staff.

Bryan owns and runs Budget Restaurant Supply with a small team. Like most small and mid-sized dealers, he had limited people and limited space, and a catalog of thousands of products to sell.

With his products managed in the Beedash catalog, he kept every listing current online without a team to maintain them or a warehouse to hold them.

What Beedash took on

  • The website, built and maintained
  • Product content for thousands of listings, written to be found in search
  • Local, shopping, search and display advertising
  • Social media and local listings

Eight phases

Storefront first, then local, then national.

Each phase started once the one before it was working.

  1. January to June 2019

    Building the storefront

    A new website with thousands of products, each carrying product content written for search, so Budget Restaurant Supply could be found online from the start.

  2. July to December 2019

    Starting with local customers

    Once the site was indexed, local ads and Google Shopping ads went live. By the end of 2019 they had earned 2,560 clicks from 72,030 impressions, which set up the move to a national audience.

    • 2,560 clicks
    • 72,030 impressions

  3. 2020

    Adjusting through COVID-19

    Budget Restaurant Supply added social media and local business listings on Google, refined its product content and launched Smart Shopping campaigns. Website traffic held steady while the industry slowed.

  4. 2021 to mid-2022

    Widening the campaigns

    A focused search campaign in 2021 earned 3,190 clicks, 45,600 impressions and 290 conversions. A display campaign launched in early 2022 and earned 607 conversions in its first year. Dynamic product retargeting followed in mid-2022.

    • 290 search conversions in 2021
    • 80,800 display clicks in year one
    • 1.1M display impressions in year one

  5. Mid-2022 to 2023

    Refining what worked

    Adjustments to the display campaign brought 66,500 clicks and 1.7 million impressions in 2023, and the focused search campaign kept performing.

    • 66,500 display clicks in 2023
    • 1.7M display impressions in 2023

  6. June 2025

    Quoting through tariff swings

    With tariffs and frequent manufacturer price changes, Budget Restaurant Supply took prices off the site and switched to request a quote, so every customer got a current price. Customers could always email for quotes and best pricing.

  7. September 2025

    Growing into Central Florida

    Budget Restaurant Supply moved locations to grow into the Central Florida market. Today it serves Central and South Florida and the Caribbean.

  8. September 2026

    Back to online checkout

    As pricing steadied, Budget Restaurant Supply brought prices and online checkout back to capture more online sales. Quoting stays on the same site, and customers can still email for quotes and best pricing.

The result

From a small team to a competitive online dealer.

Budget Restaurant Supply grew its brand awareness, its website traffic and its conversions, and kept a catalog of thousands of products current without adding staff.

Found online

Product content written for search put Budget Restaurant Supply in front of buyers looking for what it sells.

More visitors

Local, shopping and display campaigns brought steady traffic, including through 2020.

More orders

Search and display campaigns turned visits into conversions, year after year.

Still a small team

The catalog stayed current in Beedash, so growth did not mean hiring.

Keep reading

More from dealers on Beedash.

See it for yourself

See what Beedash would do for your business.

Tell us where you are today. We'll show you the platform and walk through what getting started looks like.

Demo the platform See dealer websites