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Google My Business 101: The Basics

Written by beedash on . Posted in Marketing.

Every business owner who wants to get discovered online, should utilize Google My Business. GMB is Google’s native listing directory found on their search engine and map results. GMB represents one of the easiest ways for businesses to take control of how their business is featured across Google platforms.

Google My Business, is a unified dashboard and portal where business owners can claim their business, optimize their information, upload imagery, reply to reviews, create social media posts, and more. Google My Business is updated often and requires consistent management to yield the best results for your marketing efforts.

The Beginning

Google My Business was launched in 2014 in response to user decline for their Google Places and Google+ programs. At the time, Google My Business was the most widespread app release of all time—becoming available for desktop and mobile users in 236 countries and 65 different languages.

icons of all major local listings platform

Over time, Google My Business reinterpreted some features of now-obsolete Google+. This includes social networking features like:

  • Publishing social media posts for your business
  • Following local businesses you like on Google Maps
  • Receiving post updates from businesses you follow
  • Creating unique offers for your followers
  • Replying to reviews left by customers
  • Answering Q&As left by customers

Google YOUR Business

Google serves as the world’s leading search engine platform. As the internet continues to innovate and grow, the need for your business to have clear, concise information in the right places is paramount to your online success.

Google My Business is one of the first places you should consider in your online marketing strategy. Beyond Google My Business, there are other search engine directories and listings on the internet that are also worth your attention for Reputation Management and SEO benefits.

Beedash’s Google My Business + Local Listing Service provides optimization and management of Google My Business, and three leading website directories that Google looks too for authority and accuracy: Bing Places, Apple Maps, and Yelp.