Meeting your Customers where they’re at in 2024

As we step into 2024, the foodservice equipment market is poised for significant growth, with an expected surge at a CAGR of 5.6%, reaching US$ 82,099.3 million by 2034.

This growth is driven by rising takeout orders, shifting eating habits, and an expanding hotel industry. The need for environmentally friendly and sustainable equipment presents favorable growth prospects for the market. Strict consumer safety regulations also contribute to this positive outlook. For more details, check out this article.

Embracing Technological Advancements

The resilience of the FES industry over the past few years has shown that businesses must continuously adapt to changing landscapes. In 2024, leveraging technology to streamline processes and gain a competitive edge is crucial.

With 73% of Millennials involved in B2B purchasing decisions, there’s a pressing need for a modern perspective on traditional and online business practices. Engaging new buyers by creating a strong online presence is no longer optional—it’s essential.

How can your business get ahead in this saturated digital space?

Leveraging Rich Product Content with Corestack PIM in 2024

Rich product content plays a pivotal role in revealing the value of products by providing detailed and relevant information to buyers. Moreover, this content helps enhance visibility, capture interest, and encourage conversions. Here are the key components of rich product content:

• Product Descriptions: Detailed descriptions educate customers about the product’s features and benefits, making it easier for them to make informed purchasing decisions.
• Product Images: High-quality images from different angles and in various contexts enhance the visual appeal and provide a comprehensive view of the product.
• Product Variants: Information about different variants of a product helps customers find exactly what they need.
• Product Highlights: Short, bulleted lists of key product details make it easy for customers to grasp the main features at a glance.
• SEO Optimization: Metadata such as page titles, meta descriptions, and schema ensure that products are easily discoverable by search engines.

Integrating AI and Machine Learning

At Beedash, we harness the power of AI and machine learning to enhance product content. Our advanced tools analyze market trends and customer behavior to generate optimized product descriptions, titles, and metadata. As a result, this ensures that your product content is not only accurate and up-to-date but also tailored to meet the specific needs and preferences of your target audience.

Implementing Corestack PIM

Corestack PIM offers a comprehensive solution for wholesalers looking to leverage rich product content. Here’s how you can get started:

Step 1: Build a Content-Rich Catalog

Firstly, Corestack serves as a rich product content repository, normalized and ready to be integrated into your commerce objectives. Additionally, you can build and price product catalogs optimized for versatile applications, both online and offline. Utilize Corestack’s API to continuously update your applications with rich product content from the brands you work with.

Step 2: Configure Price

Corestack’s pricing manager handles industry price fluctuations, updating list pricing for your product selections. By entering manufacturer discounts, Corestack calculates Net pricing and allows you to add your markup or margin. This automated process ensures that your pricing structure remains competitive with minimal effort.

Step 3: Connect Your Catalog

Manage and update various unique catalogs for re-order customers efficiently. Corestack’s API enables seamless integration with the business tools you use daily, ensuring that your content-rich product catalogs are synced across your business for enhanced selling power.

The Importance of SEO-Optimized Content

Creating SEO-optimized content is critical for improving product discovery, increasing customer trust, and boosting conversion rates. Furthermore, by leveraging the Content API for Shopping, you can seamlessly integrate rich product data, ensuring that your product listings are comprehensive and optimized for search engines.

Moving Forward

In 2024, optimized product content is key to capturing attention, boosting your business, and reducing touchpoints. Additionally, Corestack’s solutions help tie existing business practices into the modern landscape, ensuring that you don’t miss out on customers you can’t meet in person.

Lets continue the conversation, and explore how Corestack’s rich product content can benefit your overall goals. In the meantime, check out our Product Roadmap to get started mastering your catalog today!