Small Team, Big Impact: How Dealers Can Modernize Without IT
It should be easy for dealers to list and sell products, online or otherwise.
At Beedash, we believe something simple that—somehow—is still radical in our industry: It should be easy for dealers to list and sell products, online or otherwise. But in reality, that process is still broken for most foodservice equipment dealers.
But in reality, that process is still broken for most foodservice equipment dealers.
With hundreds of manufacturers, inconsistent and insufficient product data, constant price changes, discontinued items, etc., most dealers are stuck trying to piece together product listings manually. If they’re lucky, they have someone on staff who spends their days calling, emailing, and checking manufacturer portals just to keep their catalog accurate.
Even then—it’s a full-time job.
And that’s before we talk about maintaining the website itself.
So it’s no wonder many dealers tell us:
“We want to improve our site, but we just don’t have the people.”
We hear you. And we built a platform for exactly that reason.
When You Don’t Have an IT Team (Because Most Don’t)
Webstack is for real-world FES dealers—ones without a web department, without a marketing manager, and without time to babysit a broken product feed.
It connects directly to Corestack, tapping into our expansive foodservice equipment product library. You build your catalog from hundreds of leading brands, and we handle ongoing manufacturer updates, pricing changes, and discontinued item cleanup—automatically.
Whether you’re listing products online or just need a quote-ready dealer website, we take a heavy operational burden off your plate so your team can focus on selling, not syncing spreadsheets.
The Benefits Add Up Fast
Here’s what you get when you plug into Webstack, a modern website solution for restaurant equipment dealers:
| Why Dealers Choose Webstack | |
|---|---|
| ✅ |
No more chasing manufacturers We centralize, clean, and normalize product data from 100s of brands so you don’t have to. |
| ✅ |
Always up-to-date product listings Price changes, spec updates, and discontinued items are handled automatically—so your website reflects current information. |
| ✅ |
Professional, searchable website Built for SEO. Pages are structured to show up in Google, even if you’re not running paid campaigns. |
| ✅ |
Built-in lead generation With quote request tools, inquiry forms, and product detail pages, your site can generate qualified leads without ecommerce. |
| ✅ |
Growth without rebuilding Start with Webstack and upgrade to Sellstack Basic or Sellstack Ecommerce when you’re ready—no replatforming needed. |
All of this, without adding headcount or hiring an agency.
Real Example, Real Results
A restaurant equipment dealer we recently worked with hadn’t touched their website in years.
They didn’t have anyone in-house to manage updates. They weren’t showing up in search. They were relying entirely on word of mouth.
- 5,000+ live products were online
- Quote requests were coming in weekly
- Their site was ranking for both branded and non-branded product searches
- They spent zero hours chasing down product data
They didn’t change how they sell.
They just removed the bottleneck that was holding them back.
Note: Every dealer’s starting point is different. Results like this depend on factors such as domain history, existing site authority, and local competition. New websites or recently launched domains may take longer to see SEO traction—but the long-term foundation is the same.
What We’ve Learned
- This problem is bigger than any one dealer.
The system is broken. Manufacturer data is fragmented, inconsistent, and hard to manage across dealer websites. We’re fixing that. - Most dealers are over-relying on one overwhelmed staff member.
If that person leaves, gets pulled into operations, or misses an update—everything stalls. That’s not sustainable. - A great dealer website doesn’t need to be a full-time project.
It should work for you quietly, reliably, and efficiently. - Modernization isn’t about bells and whistles.
It’s about being findable, credible, and competitive when customers are searching for foodservice equipment online.
We didn’t build Beedash just to make websites.
We built it to fix the invisible barriers that keep dealers from growing online.
So if you’re tired of patching together spreadsheets or waiting for the “right time” to improve your site—this is your sign.
You don’t need more work.
You need a better system.
Let’s get back to selling.
Inside the Hive
Welcome to Inside the Hive—a behind-the-scenes series on how we build, support, and grow at Beedash. I’m Drea, and in each post, I’ll share what we’re learning as we navigate the fast-changing world of foodservice tech—from product updates and customer wins to lessons that shape how we work. If you’re curious how Beedash thinks, this is where you’ll find it.
Glossary
The commercial segment focused on supplying equipment and supplies to restaurants, institutions, and foodservice operators. Includes manufacturers, dealers, and reps.
A structured data stream containing product attributes (pricing, descriptions, specs, availability) used to populate websites, quoting tools, and third-party integrations.
Beedash’s website solution for foodservice equipment dealers. Integrates with Corestack to automate catalog updates and support quote-driven or content-based sales models. Learn More
A website and backend sales platform offering quote and order management tools. Sellstack Basic supports quoting and workflow; Sellstack Ecommerce adds storefront functionality. Learn More
Beedash’s centralized product catalog engine. Normalizes and distributes enriched product data from manufacturers to dealer websites and systems. Learn More
A structured inquiry submitted via a product detail page or catalog, used to initiate pricing discussions in non-eCommerce dealer workflows.
Branded: search queries including manufacturer names (e.g., “Blodgett combi oven”).
Non-branded: general product category searches (e.g., “commercial convection oven”).
A ranking signal reflecting a website’s trustworthiness and ability to rank in search engines, influenced by domain age, content structure, backlinks, and consistency.
