The people behind beedash.

Kari Whittemore, the founder of Beedash, is passionate about guiding small businesses to success. She has dedicated her career to creating strategic business solutions that improve cross-functional performance and help teams exceed their goals. With a strong background in team building and management, Kari has expertise in finance growth strategy and leveraging software applications to achieve business objectives. She values sharing her experiences and knowledge with others and often speaks at events and conferences on management and team-building. Originally from New York, Kari's commitment to empowering small businesses has been the driving force behind her work with Beedash.

Austin is instrumental in cultivating and sustaining robust relationships with a diverse range of stakeholders, including customers, buying groups, and vendors. He is highly valued for his ability to establish trust, foster communication, and negotiate beneficial agreements with these key partners. Through his efforts, Austin has helped to position the company as a reliable and trusted partner in the industry, contributing to its continued growth and success. Additionally, his expertise in data visualization and reporting has proven invaluable in analyzing and optimizing these relationships for maximum impact.

Sarah-Rose Simeone leads Partnerships & Growth at Beedash, building relationships with manufacturers, buying groups, and channel partners across the industry. She comes from a background in foodservice equipment and supplies distribution, where she led category growth initiatives at , multi-channel dealers — giving her a firsthand view of what partners need from both ends of the relationship. She focuses on turning that understanding into collaborations where everyone grows together, positioning Beedash as a trusted partner for manufacturers and buying groups alike.

Andrea Wigginton spearheads our quest for innovation, guiding our SaaS solutions and web development projects to new heights. With a rich background in product and project management, Andrea expertly blends strategic vision with operational excellence, ensuring our technology not only meets but exceeds market demands. Her leadership is pivotal in driving Beedash's products forward, embodying our commitment to quality and innovation.

As Marketing & Growth Coordinator, Banashree runs the company's marketing engine — email campaigns, content, SEO, and the creative production behind them. Working across HubSpot, SEMrush, and Adobe Creative Cloud, she pairs hands-on execution with AI-enabled workflows to move quickly from idea to published work. Her focus is keeping marketing practical and customer-facing: packaging the company's services clearly and making sure every campaign connects with what partners actually need.

A life-long Californian, Randy Wigginton is a noted Silicon Valley software engineer who currently serves as director of platform engineering at Square. Randy began his software engineering career in 1976 as employee #6 of the Apple Computer Company, the tech giant now more commonly known as Apple Inc. While with Apple, Randy helped with the circuit design, ROM software, and read/write track-sector code for the Apple II computer, and was instrumental in creating MacWrite, Full Impact, and dozens of other Mac applications. Since leaving Apple in the Mid-1980s, Randy has worked as a software engineer for several other Silicon Valley tech companies, including eBay, Google, Chegg, and, 12 years at Square.