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Nobody buys a model number — a tape measure spans a 42-inch gap in a cook line where the next piece of equipment will go.

Nobody buys a model number

Home News and Updates Product Data Nobody buys a model numberProduct Data Series · Part 2 Nobody buys a model number By Kari A decade in foodservice product data 7 min readAfter the last post on foodservice equipment product data went out, a manufacturer president wrote back with a question that has stuck with me since: you talk about how foodservice sells, but isn’t the equally important question how the operator buys?He’s right. And once you start looking at product data through that lens, you see the real gap. Everything we...

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The spec sheet wasn’t built for this — and it’s showing

Product Data Series · Part 1 The spec sheet wasn’t built for this — and it’s showing By Kari A decade in foodservice product data 8 min readMost manufacturers today have moved well past the printed spec sheet. Product data lives in spreadsheets, PIMs, websites, and digital catalogs. The problem isn’t that the information is stuck on paper — it’s that it still breaks down on its way to where it needs to go. That same product data is expected to end up on dealer websites, inside search filters, in quoting software, in...

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